Root Roasted was founded on a simple belief: Coffee should be experienced as it was meant to be — where it begins.
Ethiopia is the birthplace of coffee. Its soil, altitude, and micro-climates produce flavors found nowhere else on earth. Yet, for decades, the world has tasted these coffees only after long journeys, storage delays, and inconsistent roasting abroad.
We chose a different path. We roast here, at the origin — in the land where coffee grows. This allows us to preserve the freshness, sweetness, and complexity that is often lost in transit.
Our craft combines:
The result is coffee that arrives alive — aromatic, expressive, and unmistakably Ethiopian.
This is not just coffee. This is heritage, craft, and freshness — delivered without compromise.
To guarantee maximum aromatic and flavor integrity, we have optimized our supply chain for speed:
• Delivery Partner
We ship directly through Ethiopian Airlines Cargo.
• Logistics Focus
This partnership ensures fast, reliable delivery from Addis Ababa to destinations worldwide.
• Immediacy
Each bag is roasted, sealed, and air-shipped within days, maintaining its original fragrance and flavor integrity.
We craft three distinct roast levels, catering to diverse client needs:
• Light Roast
Bright, floral, and tealike, perfect for pour-over and filter brews.
• Medium Roast
A balanced body with sweet, smooth flavor, ideal for espresso and milk-based drinks.
• Dark Roast
Bold, rich, and intense for those who prefer a deeper roast profile.
Giesen W15A and W30A Series:
Used for processing small and mid-sized specialty lots. These machines ensure precise heat control for delicate Ethiopian profiles.
Probatone 25 Drum Roaster:
Dedicated for sample roasting and export-grade profile development. Provides consistency for larger volume orders.
Cropster® Software:
Utilized for digital monitoring and flavor curve optimization. Ensures that every batch adheres to the prescribed flavor and aroma profile.
Our commitment to superior flavor is backed by world-class infrastructure and certified roasting professionals.
Our quality is defined by the skill of our team and their deep understanding of Ethiopian terroir.
• Certified Expertise: Our team consists of certified roasting professionals and Q-grade specialists.
• Experience & Training: We collectively bring together over a decade of experience in coffee profiling, heat-curve management, and sensory analysis.
• Mastery: Our professionals have trained with the Ethiopian Coffee & Tea Authority and worked alongside international roasting experts to master origin-based roasting techniques. Our passion is to let each bean speak for itself.
Premium Ethiopian Coffee, Roasted at Source, Shipped Fresh
“We have been receiving Ethiopian coffee for many years, but the difference when it is roasted at the origin is unbelievable. The aroma arrives alive — not flat. Root Roasted helped us offer our customers flavors we did not know were possible. Our pour-over menu changed completely.”
“What impressed me the most was the freshness. You can smell it before you even open the bag. The clarity in Yirgacheffe and the sweetness in Guji are exactly what we look for in high-grade specialty coffee.”
“Roasting at origin is the future. The consistency, the cupping profile, the shipping speed — everything is aligned for professional service. Working with Root Roasted and Ethiopian Airlines Cargo has allowed us to reduce our supply chain time and maintain flavor integrity for our shops in Dubai and Abu Dhabi.”
“The quality and transparency are exceptional. We receive the coffee roasted fresh in Ethiopia, ready to serve — not months after harvest. The flavor identity is intact, and our customers can finally taste the real origin profile. This partnership elevates our menu.”